Banks.am published a profile of Wilco Wealth Management built around an interview with CEO Irina Belysheva, marking close to a year since the company’s relaunch under its new name and ownership. The piece traces the meaning behind the name Wilco, drawn from aviation shorthand for “will comply,” and how it reflects the company’s approach: rather than making decisions for clients, Wilco aims to help them understand their own goals and risks, while the client remains in control of the direction.
Irina spoke about the challenges of building the Wilco team over the past year, the shift from a product-first model to one centered on understanding each family’s individual circumstances before proposing solutions, and the growing importance of succession and intergenerational wealth transfer among Armenian business families. She also discussed Wilco’s Next Generation and Financial Literacy initiatives, including a pilot program introducing children of clients to how businesses operate.
The interview closes with Irina’s outlook on Armenia’s financial market. She described building bridges that let diaspora Armenians participate in investment projects in Armenia, while those in Armenia gain access to international markets. Separately, she said this model could allow Armenia to become not just a country that attracts capital, but a hub connecting different financial markets. She also shared her outlook on Wilco’s growth and possible international expansion.
